Genesis Direct Marketing
If you’re responsible for how your organisation interacts with its customers then you know only too well the importance of the need for a planned and strategic marketing communications policy.
As a marketing communications agency ourselves, possessing over 25 years of practical and theoretical experience we too understand the importance of such a need. Since our launch we’ve been consistently setting an excellent track record of delivering customer focussed solutions specific to each of our client’s needs.
We’ve produced a wide range of communications that have developed and maintained a consistent message crucial to the effective delivery of continued business development for our clients through solus or fully integrated methods of advertising.
By appreciating what many often refer to as 'the big picture', our understanding of the MACRO environment enables us to quickly appreciate the issues they face and then to be able to convert this into an appropriate communications solution. At some point most businesses find they become 'internally focussed' at the expense of 'external development' and thus they work in a vacuum. Genesis DM's approach helps our clients to limit the effects of working within this vacuum.
Our activities are as diverse as are our range of clients, from education and finance, leisure and retail to travel and tourism. Our solutions include the delivery of integrated direct mail and e-mail campaigns, database development, address verification, creative and copywriting, print production, merchandising and response analysis. We’ve undertaken research projects to identify areas of misinformation between departments and implemented processes to improve communications for end users we’ve even provided a technical author services to catalogue a range of product lines...the list is endless.
Our team of professionals brings years of practical understanding and formal qualifications from both the client and supplier sides in IT and marketing and we are here to help you also.