It’s all in the name. When we first formed our marketing consultancy business in 2003 it was with the intention that we wanted its name to convey something to our clients. The name Genesis represents the beginning, the source, the point from where everything else follows and for any business to be effective you have to place customers at the heart of everything you do.
The abbreviation ‘DM’ for ‘Defining Marketing’ is also extremely meaningful. With customer experiences having such a significant bearing on a company’s success, your organisation can't afford to overlook the development of every facet within the business to foster greater opportunities for growth; from its staff and products to its systems and processes and everything in between. We're here to help you do just that.
Nigel Davis, MCIM Chartered Marketer & Business Growth Consultant