Leaders of Today and Tomorrow

I remember a few short years ago coming across several businesses who told me about the problems they encountered when offering internships, or student work experience as it was known then. They complained about everything the students did; how they didn’t dress appropriately, that they didn’t speak to customers properly, that their time keeping was poor, pretty much everything in fact. At the time I remember thinking that my sympathies were with the employer, after all, here are a handful of business owners who are trying desperately to promote their businesses during challenging times and now they have this to cope with? But several years later I’m fairly sure that the majority of these failures lay at their door. Over the … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

Brand Confusion?

What is a brand? A fairly straightforward question but with many struggling to define it accurately it seemed worthy of a a short definition from someone who spends a lot of time progressing businesses from companies to brands. A brand is ultimately the message (tangible, intangible or both) that you want to convey to your customers and your staff. You hope to do this through the actions you take, the products you sell and the manner in which you sell them.  So why do many struggle…? Let’s take the case of a shopper who comes into your store to purchase garments for a specific use such as an outdoor adventure trip in a warm climate. They want these to be hardwearing, … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

Assessing your use of marketing – Part Two (Oct)

Small Businesses - don't leave it too late to ask for help

In the first part of this two-part blog we looked at why marketing had such a poor perception in many businesses. So in the second part it’s time for us to take a look at what can be done to change that perception.  I recall reading an article written in the US in November 2014, that discussed how marketing had appeared to less accountable than some of its counterparts for decades and that as a result, CEO’s were looking elsewhere within their businesses when it came to promotion of senior exec’s. I believe this is because many corporate level marketers fail to ‘join up the dots’ and bring the need for marketing to have a close association and involvement in … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

The ‘Training’ Winner Takes It All

In March 2015, we exhibited at the Business & Trade Expo organised by Coventry & Warwickshire Chamber of Commerce, and like any good exhibition attendee we needed a particularly appealing and somewhat different prize draw from the usual Apple iPad’s and special introductory offers and thankfully we didn’t need to think too long or hard about our choice. As a strategic marketing consultancy we look at a wide range of issues that will affect the promotion of your business, in fact everything from your branding and the markets you serve to the way you engage them through your external communications and support them through internal teams.  This last one is often overlooked, but is often the most critical because it … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

Marketing’s changing…it’s no longer the office ‘Mistress’

Marketing as a discipline is changing and changing fast. It’s something myself and those of my peers who operate as Chartered Marketers, Fellows  or CMO’s (Chief Marketing Officers) have known for some time and have indeed been responsible for driving it.  Why has this happened? Well several decades ago finance was the sole heart of a business, the necessity, but also for many a tiresome discipline in a corporate world of mundane challenges. Marketing and advertising however gave company directors and brand teams the chance to critique and evaluate the latest creative propositions at the offices of their retained creative agencies. They were ephemeral and therefore fresh and exciting, as disciplines go, the ‘mistress’ that would enable brand teams ‘time away … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

The Have’s and Have Yachts

In last month’s blog we discussed the word ‘luxury’ and how, in an interior designer forum, it was proposed that the word was reclaimed for the profession. Perhaps for those working at the pinnacle of the interior designer profession, it’s possible you might feel the word ‘luxury’ had been used to excess. In the forum I also introduced the term ‘Veblen goods’ as another means of considering ultimate luxury. The name comes from the work conducted by American economist and sociologist Thorstein Veblen (1857 – 1929). Veblen’s work discusses why certain goods become more rather than less attractive to some consumers the higher the price they command. Veblen, an American of Norwegian descent, came from a very humble Norwegian speaking … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

Has the marketing profession devalued the word ‘luxury’?

We work daily with a number of designer manufacturers who provide exclusive bespoke products into the stunning homes and palaces of the rich and famous. Their clients’ sectors are very broad, sometimes direct and sometimes through agents such as main building contractors, architectural practices and interior designers. Recently, in an interior designer web forum, one member asked the question ‘What is luxury’ and whether the word could be ‘reclaimed’ for the ID profession. One of the responders to the question, a bespoke interior product manufacturer himself, felt the word ’luxury’ had been denigrated by advertisers who used it in marketing parlance too frivolously (saying) “everything can be “luxury” these days, from teabags to dog blankets”.  So as a practice that … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone