Sorry, no blog this month – we’re working on our new website!

Thanks for checking in again, but we’re sorry to say that there’s no blog this month as we’re carefully busy preparing our new website with lots of new information about the extended services that we’re now beginning to deliver for our current and future clients.  We’ll have so much to share when the new site goes ‘live’ in the next few months. There will be news about our latest commercial business relationships that are sure to help you develop your business from seed to sale, advice on strategy and planning, corporate governance, non-executive and consultancy advice, mergers and acquisitions, marketing technology suggestions (and let’s be honest, there’s still plenty of businesses struggling to get to grips with this), news oh how you can … Read More >

The Key to Growth is Understanding your P&L Summary – Part 4 Finance

If you’ve read my three previous blogs on how to perform well as a Non-Executive Director, then you’ll have already started to build a good picture of the type of person that’s required for such a role. Exemplary skills in Governance, Strategy and Leadership are all essential attributes none of which can escape the need for a clear understanding of the financial position of the client company. Having worked with small to medium sized businesses for my entire career, I invariably see the senior management teams focus on the day-to-day needs of the business and its customers. All too often the Profit & Loss (P&L) is something they might have initially looked at once a year when they sit with … Read More >

Senior Marketers make great Non-Executive Directors – Pt2 Strategy

Following on from last month’s blog where I spoke about the Governance skills already embodied within senior marketers, I wanted to follow this on with another of the four skills a Non-Executive Director should understand and be able to encouragingly influence amongst the executive team, this month is ‘Strategy’ (and its progression).  The term was used by the military for controlling and directing operations and movements in a war or battle in order to accomplish a long-term overall aim. As such, business also has numerous ‘battles’ to overcome at both the micro and macro levels before accomplishing its next objective. Unfortunately though there are many pitfalls that can arise en-route, namely from: staff appreciation, acceptance and adoption of new strategies, … Read More >

The Art of Pricing (Premium pricing decisions that can develop a brand)

Think that there’s just three options available for pricing our goods, and services, a low-range, a medium-range or a high (premium) price and that’s all there is to it? Wrong. There is a real focus, almost single-minded determination required when it comes to the pricing of products and services, because without it you’ll struggle to have a sustainable business over the long-term. Here at GDM, we mostly work with manufacturers and retailers, and although their customer groups vary, both groups operate in highly competitive environments despite being in some lucrative niche markets. So, with so much competition, how do they steer a path that means they’re not willing to compromise on their long-term success? Well the simple answer to that … Read More >

Detailed market intelligence reports come as standard!

There’s a saying that, ‘nothing in life is free (if it has value)’. Of course, there is one obvious exception that we humans value every day which is the very air that we breathe. Sure, put us on a rocket to Mars and it’s feasible some large corporation might want to charge for it when we arrive to cover the cost of our ticket, but right now air is definitely and thankfully free. So, with that in mind I wanted to see if there was anywhere else I could apply this theory, that, ‘nothing in life is free (if it has value), and disappointingly I couldn’t think of another example, so by all means let me know if you can. … Read More >

Corporate statements and the need to balance traditional marketing thinking

In order to be a professional and strategic marketer one of the things you need to constantly assess is the world around you; you have to remain relevant to your target audience, re-adjusting and blending what you know to be true with the latest pieces of information that you choose to believe; you also need to have the conviction of your thoughts and be prepared to act upon them for the benefit of the company. Doing so demonstrates to the organisations that pay your fees, not only your commitment to your beliefs but also that you can remain ‘progressive’ and relevant.  There are several marketers I enjoy hearing the opinions of: Professors Malcolm McDonald and Jonathan Deacon are two, Thomas … Read More >

As a retailer, can you afford not to invest in marketing technology?

Consumers with money to spend

According to Forbes, ‘The World’s Top 20 brands show that tech firms are on the rise and traditional businesses are having a hard time’ https://www.forbes.com/powerful-brands/list/#tab:rank. If you are a retail business, either traditional bricks and mortar store, or one that only sells in the digital space, you’ll invariably be using social media and email to tempt consumers to spend again. You’ll probably be asking them for product reviews and social ‘likes’ whilst simultaneously struggling to cope with a deep understanding of the data you ultimately possess? You may not yet have identified it, but your exhaustive efforts and long days/weeks are beginning to look remarkably like the last one. If that sounds like you, don’t be surprised, judging by the … Read More >

Policies – Just don’t drop the ball!

We live and work in an age where the freedoms you may have once had in building your business have become increasingly tied to regulations and legislation and they permeate every discipline. Most are robust and are designed to leave no room for manoeuvre, whilst others may allow a difference of interpretation that doesn’t immediately lead to a financial penalty. Either the difficulty you have is that the policies you produce on the back of these should be clear and unambiguous and act to position the relationships with your stakeholders, be they customers or employees. Yet despite this (obvious) understanding, mistakes seem to be made from the very largest of organisations to the very smallest. A few months ago, the … Read More >

“Experts built the Titanic didn’t they?”

Astronomer or Astronaut - who has the most experience in space

Over the last twenty-four months there’s been a lot of dialogue and feverish activity in some quarters surrounding the introduction of the new European data protection regulations (known as GDPR), the aim of which is the safeguarding of personal data in a business context. During this time, I’ve come across a variety of business responses that follow several marketing models, from those who rapidly adopt anything and everything that’s new to support their business positioning, through to those who significantly lag behind. I’ve spoken with a Chairman who believes it’ll be nothing more than a damp squib, likening it to Y2K, other large operators that ignored it until the last two months prior to introduction, some who have copied Privacy … Read More >

To Charge or Not to Charge?

20th century social thinker & philanthropist

We live and work in an age where competition for market space has never been greater, so whether you’re selling coffee or cars it’s inevitable that most businesses feel compelled to provide schemes such as, ‘try before you buy’, ‘buy now pay later’ and ‘interest free’ offers. These schemes may be particularly relevant if you are trying to leverage your product amongst a wider group of consumers (such as those mentioned), but I’ve begun to notice that these initiatives are becoming more prevalent in the area of consulting too, and not just amongst the new entrants desperate for a piece of the sector. I accept that any business regardless of size may want to do adopt a range of initiatives … Read More >