Steering a course through COVID-19

As we navigate through the global COVID-19 pandemic we all share a thought for all those workers that continue to help us and keep society functioning. This turned my attention to all those in the healthcare profession, council workers, food retailers, couriers, postal workers and those in the Merchant Navy who bring essential goods to our shores from around the world. It reminded me of the late 1970’s when I served in the Merchant Navy initially joining Tate & Lyle’s small fleet of six vessels where I  joined the largest and newest of two sister ships, a 30,000-tonne bulk carrier called MV Sugar Carrier (yes, that’s me in the photo). During my early career at sea I took my ‘Steering Certificate’, a process … Read More >

Detailed market intelligence reports come as standard!

There’s a saying that, ‘nothing in life is free (if it has value)’. Of course, there is one obvious exception that we humans value every day which is the very air that we breathe. Sure, put us on a rocket to Mars and it’s feasible some large corporation might want to charge for it when we arrive to cover the cost of our ticket, but right now air is definitely and thankfully free. So, with that in mind I wanted to see if there was anywhere else I could apply this theory, that, ‘nothing in life is free (if it has value), and disappointingly I couldn’t think of another example, so by all means let me know if you can. … Read More >

As a retailer, can you afford not to invest in marketing technology?

Consumers with money to spend

According to Forbes, ‘The World’s Top 20 brands show that tech firms are on the rise and traditional businesses are having a hard time’ https://www.forbes.com/powerful-brands/list/#tab:rank. If you are a retail business, either traditional bricks and mortar store, or one that only sells in the digital space, you’ll invariably be using social media and email to tempt consumers to spend again. You’ll probably be asking them for product reviews and social ‘likes’ whilst simultaneously struggling to cope with a deep understanding of the data you ultimately possess? You may not yet have identified it, but your exhaustive efforts and long days/weeks are beginning to look remarkably like the last one. If that sounds like you, don’t be surprised, judging by the … Read More >