The Transition to a Truly Sustainable Business

Businesses are constantly coming under increasing pressure that continues to challenge their very existence, so it’s easy to appreciate that issues which arise during the course of any given working day will invariably outweigh the opportunities of tomorrow. Pressures that come from regulation, local government controls, competition, consumers, lobbying groups and even a firm’s own employees, make running a business today a highly complex activity. These pressures combine to apply further pressure on the goods and services offered and the prices charged. But businesses that have the capacity to place themselves at the centre of their environmental and societal obligations, can use this aspect to manage the impact of their activities and ultimately drive cost benefits to the bottom line … Read More >

To Charge or Not to Charge?

20th century social thinker & philanthropist

We live and work in an age where competition for market space has never been greater, so whether you’re selling coffee or cars it’s inevitable that most businesses feel compelled to provide schemes such as, ‘try before you buy’, ‘buy now pay later’ and ‘interest free’ offers. These schemes may be particularly relevant if you are trying to leverage your product amongst a wider group of consumers (such as those mentioned), but I’ve begun to notice that these initiatives are becoming more prevalent in the area of consulting too, and not just amongst the new entrants desperate for a piece of the sector. I accept that any business regardless of size may want to do adopt a range of initiatives … Read More >

Stuffocation – a marketing man’s moral dilemma

I don’t know if you’ve ever heard of ‘Stuffocation’ but I first came across it in 2015 whilst hearing it discussed on BBC Radio 2’s Chris Evans breakfast show. Mr Evans was interviewing James Wallman, the author of a book with the same title.  James Wallman’s view and I suspect the view of quite a few people, lies in the fundamental question, what exactly are our little lives all about? We live, work, breathe and die on this planet and yet through our work we are driven to buy material things that make us feel happy, temporarily at least. That desire to do better than our neighbours or our friends and to generate pride amongst our family. That belief that … Read More >