Marketing needs a capital ‘M’!

Some quarters of the marketing profession have been suffering for quite a while. They’ve been suffering from a poor image which many practitioners have allowed to happen, either through a lack of confidence or ability in their own skills or due to restrictions placed on their roles by their paymasters which stifle curiosity and endeavour, in other words…a lack of positive change.   In a recent article in Marketing Week (Sept 18), former CMO and author of ‘The 12 Powers of a Marketing Leader’ Thomas Barta stated, ‘If marketing were a brand, you would fire the CMO’. This is because in many firms up and down the land, a lack of understanding from business owners (and indeed many marketers) marketing … Read More >

Building an effective business – is there still too little regulation?

In this day and age I often hear many ‘Limited co’ business owners referring to an excess of Government bureaucracy, too much ‘red tape’ that ties them up in knots that they feel has a detrimental effect on their business. They may of course be right given there’s a raft of legislation to comply with. For example there is Companies House insisting on the receipt of annual financial declarations, notification of changes to address and legal structure, the visibility of statutory information on business stationery, internal changes to board structure and the need to follow those Articles of Association. Then there are those chaps from the Inland Revenue who have requirements for business and personal taxation and VAT returns. There’s … Read More >