‘Revving-up’ Customer Engagement in the Automotive Sector (Event)

Revving-up Customer Engagement

According to internationally acclaimed journal Automotive News, the automotive sector accounts for 20% of the World’s largest 100 advertising companies with an ad spend of approx. $47bn, and included seven automotive manufacturers within the World’s Top 25 advertisers in 2015. This resultant expenditure highlights just how much manufacturers needed to spend in order to compete for a share of the 88 million vehicles sold the following year (Source: PwC). Volkswagen spent $6.6bn and was the largest ad spender but they still failed to appear in the Top 10 automotive manufacturers on brand value after the emissions scandal hit the news in 2015. So, we can’t underestimate the importance of automotive marketing to the consumer which will be the subject of … Read More >