Senior Marketers make great Non-Executive Directors – Pt1 Governance

Progressive thinking marketers have always been an asset to their employers because they’re able to get the best for both the consumer and the firm that employs them. But they’re also more likely to be able to appreciate and drive value into the most challenging areas facing the business. Where others see risk, the ‘dialled-in’ marketer sees opportunity; where others may become distracted and disengaged, the marketer again sees opportunity, and when others see burden and bureaucratic red-tape, the consummate marketing professional sees opportunity. So why does this contribute to becoming a great non-executive director? Let’s just consider GDPR, where I personally had several senior executives, business owners and even one company chairman each claim this was just another unnecessary … Read More >