‘The Magic of Christmas’ and a lesson in marketing

As we approach the festive holidays I thought I would share with you a personal story that I encountered whilst shopping for Christmas gifts with my family recently. The story centres around two well-known high street brands, Clinton Cards and Boots. In shopping for Christmas gifts for my youngest son, one retailer let me down in my quest to retain ‘The Magic of Christmas’,  whilst the other lived up to my expectations and can be rightly proud of doing so.   Picture this. Two of my family go off in one direction whilst I and my eldest son charge off to secure a coveted Christmas gift for our youngest family member. The item was available at a different retailer and having made … Read More >