A note to all aspiring young marketers

  If you’re an aspiring young marketer, I really hope there’s something you can learn from this blog that helps you propel your career. I’m a big advocate of having goals, things that make me strive towards something, to give me direction and a purpose in life. Not everyone thinks like this and that’s fine, but if you’re looking for direction in marketing, I’d say the Chartered Institute of Marketing is a valuable partner and ally and well worth the price of membership. Prior to 2003, I was employed as Sales & Marketing Director in a modestly sized private business that employed around 30 people. I was paid well and enjoyed the variation in my work but felt that the … Read More >

Detailed market intelligence reports come as standard!

There’s a saying that, ‘nothing in life is free (if it has value)’. Of course, there is one obvious exception that we humans value every day which is the very air that we breathe. Sure, put us on a rocket to Mars and it’s feasible some large corporation might want to charge for it when we arrive to cover the cost of our ticket, but right now air is definitely and thankfully free. So, with that in mind I wanted to see if there was anywhere else I could apply this theory, that, ‘nothing in life is free (if it has value), and disappointingly I couldn’t think of another example, so by all means let me know if you can. … Read More >