Covid – There’s a lot more needles in that haystack – you just need to know where!

Discounting - The road to ruin

In January 2019 I published a blog here and on LinkedIn titled ‘Retail Discounting – The Road to Ruin) http://www.genesisdm.co.uk/blog/index.php/retail-discounting-the-road-to-ruin/. It discussed the ease at which retailers feel pressurised to reduce prices across all platforms when competitors start discounting. Why wouldn’t you when, the guy down the street must surely be winning a larger piece of that pie? The blog also referred to the fact that all businesses, not just retailers are creatures of the environment, each is influenced by the economic, technological, social, legal, environmental and political pressures of the day and that brings us onto the pressures being experienced now during this terrible Covid pandemic. Never have any of us ever experienced anything like we’re experiencing right now. Even … Read More >

As a retailer, can you afford not to invest in marketing technology?

Consumers with money to spend

According to Forbes, ‘The World’s Top 20 brands show that tech firms are on the rise and traditional businesses are having a hard time’ https://www.forbes.com/powerful-brands/list/#tab:rank. If you are a retail business, either traditional bricks and mortar store, or one that only sells in the digital space, you’ll invariably be using social media and email to tempt consumers to spend again. You’ll probably be asking them for product reviews and social ‘likes’ whilst simultaneously struggling to cope with a deep understanding of the data you ultimately possess? You may not yet have identified it, but your exhaustive efforts and long days/weeks are beginning to look remarkably like the last one. If that sounds like you, don’t be surprised, judging by the … Read More >