Assessing your use of marketing – Part One (Sept)

Small Businesses - don't leave it too late to ask for help

In the first of this two-part blog I want to challenge some current thinking amongst those of you who own and direct small businesses and ask you a question. Based on your own experiences of marketing would you say that marketing is a wasteful process?  If you answered ‘yes’, well that doesn’t surprise me, in fact I’d expect it to be the response in at least 7 out of 10 cases because in November 2014 69% of top CEO’s polled also felt the same way (Source: Forbes Insight). But if marketing is being perceived like this some fundamental mistakes are being made. So why does it happen, and what can be done to change it? Well in this blog let’s … Read More >