Senior Marketers make great Non-Executive Directors – Pt2 Strategy

Following on from last month’s blog where I spoke about the Governance skills already embodied within senior marketers, I wanted to follow this on with another of the four skills a Non-Executive Director should understand and be able to encouragingly influence amongst the executive team, this month is ‘Strategy’ (and its progression).  The term was used by the military for controlling and directing operations and movements in a war or battle in order to accomplish a long-term overall aim. As such, business also has numerous ‘battles’ to overcome at both the micro and macro levels before accomplishing its next objective. Unfortunately though there are many pitfalls that can arise en-route, namely from: staff appreciation, acceptance and adoption of new strategies, … Read More >

With our help our SME business clients have BIG ideas!

I spend a fair amount of my time helping SME companies develop growth strategies. These strategies require me to review their markets and competition, products and services, systems, skills and of course their staff roles and capabilities to position the business for their short and long-term goals. Yet in SME’s (particularly of a certain size), it can be all too easy to lose sight of one’s own staff when your customers and competitors, products and services can take up so much of a management team’s time, so we help by ‘joining-up-the-dots’. A large percentage of SME’s recruit staff, either by word-of-mouth, recruitment agency, advertisement, networking or promotion through the ranks and a few take this further and bring in apprentices, especially … Read More >