Assessing your use of marketing – Part Two (Oct)

Small Businesses - don't leave it too late to ask for help

In the first part of this two-part blog we looked at why marketing had such a poor perception in many businesses. So in the second part it’s time for us to take a look at what can be done to change that perception.  I recall reading an article written in the US in November 2014, that discussed how marketing had appeared to less accountable than some of its counterparts for decades and that as a result, CEO’s were looking elsewhere within their businesses when it came to promotion of senior exec’s. I believe this is because many corporate level marketers fail to ‘join up the dots’ and bring the need for marketing to have a close association and involvement in … Read More >