GDPR – Ignorance is no defence

If you’ve heard about this and are already preparing your business congratulations, if not then you really need to be aware of the changes coming our way that will most likely affect all businesses in the UK in 2018. So what is GDPR? It stands for ‘General Data Protection Regulation’ and it is designed to bring all European countries into line on matters of personal and commercial data protection enforcing such policies on all member states (surprisingly not all have robust policies). Of course it’s long overdue bearing in mind how much has changed with managing personal data since the Data Protection Act of 1998 was brought into being in the UK. Many consumers are in the dark about how … Read More >

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The increased value of data driven marketing.

There's value in your data

Yesterday (14th Nov), I and sixty other businesses attended the splendid Woodland Grange Conference Centre, Leamington Spa, Warwickshire, to hear a very good presentation entitled ‘Understanding the Value of Data Driven Marketing’. The company who delivered this, and I’m happy to name them as Serendipity2, had an incredibly difficult challenge of convincing the sixty or so, mostly non-marketing related SME’s of the power stored within our data, power which we would do well not to ignore. By demonstrating the extent of what can be accomplished with reliable data, both in terms of sourcing lists (acquisition) and owned data, and we’re not just talking about the removal of spelling errors, SME’s would see data in a way most may have not viewed … Read More >

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