A feel good story of the modern age

In this high-tech interconnected world, it’s all too easy to take for granted the tools at our disposal, tools such as: smart phones, wi-fi connectivity, search engines, websites and even online ordering. Here in the UK, and across the majority of the world, we can sit on our derriere’s and order takeaway food and have it delivered to our homes without barely moving a muscle. Putting the obvious lack of exercise and human interaction to one side for a moment, all these tools are there to help us make the most of every available second of our time. But on Saturday afternoon, as I was driving home from Leamington Spa with my son, we’d be able to use most of … Read More >

As a retailer, can you afford not to invest in marketing technology?

Consumers with money to spend

According to Forbes, ‘The World’s Top 20 brands show that tech firms are on the rise and traditional businesses are having a hard time’ https://www.forbes.com/powerful-brands/list/#tab:rank. If you are a retail business, either traditional bricks and mortar store, or one that only sells in the digital space, you’ll invariably be using social media and email to tempt consumers to spend again. You’ll probably be asking them for product reviews and social ‘likes’ whilst simultaneously struggling to cope with a deep understanding of the data you ultimately possess? You may not yet have identified it, but your exhaustive efforts and long days/weeks are beginning to look remarkably like the last one. If that sounds like you, don’t be surprised, judging by the … Read More >