Stuffocation – a marketing man’s moral dilemma

I don’t know if you’ve ever heard of ‘Stuffocation’ but I first came across it in 2015 whilst hearing it discussed on BBC Radio 2’s Chris Evans breakfast show. Mr Evans was interviewing James Wallman, the author of a book with the same title.  James Wallman’s view and I suspect the view of quite a few people, lies in the fundamental question, what exactly are our little lives all about? We live, work, breathe and die on this planet and yet through our work we are driven to buy material things that make us feel happy, temporarily at least. That desire to do better than our neighbours or our friends and to generate pride amongst our family. That belief that … Read More >

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