Insider advice for promoting a new event

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Much like the conductor of an orchestra, you have to juggle lots of elements to ensure that come the date of the event, everything is in place. There are lots of individual component parts that require a lot of thought, time and money. Obviously an event isn’t an event without attendees so the events timing becomes an important consideration. Choose a date too soon and the people/companies invited are likely to have existing commitments, select a date too far away and you could fail to generate interest at the outset. So you’ll need to make allowances so that your own marketing will have a sustained effect. Today’s marketing environment has numerous channels for generating interest in your event. Social media … Read More >

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