The Research That’s Generally Overlooked by B2B SME’s (your competitor’s customers)

Ask most consumers to tell you what they know about market research and they’ll invariably recall one of the many questionnaires they’ve received into their email account or smart phone after a recent shopping experience. Ask the same of the SME business-to-business environment and we often see an identical response, that of a business owner who cites a personal consumer experience. So why would a business owner not reference a business example as his/her first thought, and what does this tell us? Here’s four learnt conclusions; – Members of the SME business community rely instead on turnover and profitability figures believing these to be the only valid indicator for current (& potential) success. SME businesses who have used off-the-shelf tools … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone

Insider advice for promoting a new event

The Genesis Cup logo

Much like the conductor of an orchestra, you have to juggle lots of elements to ensure that come the date of the event, everything is in place. There are lots of individual component parts that require a lot of thought, time and money. Obviously an event isn’t an event without attendees so the events timing becomes an important consideration. Choose a date too soon and the people/companies invited are likely to have existing commitments, select a date too far away and you could fail to generate interest at the outset. So you’ll need to make allowances so that your own marketing will have a sustained effect. Today’s marketing environment has numerous channels for generating interest in your event. Social media … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone