Corporate statements and the need to balance traditional marketing thinking

In order to be a professional and strategic marketer one of the things you need to constantly assess is the world around you; you have to remain relevant to your target audience, re-adjusting and blending what you know to be true with the latest pieces of information that you choose to believe; you also need to have the conviction of your thoughts and be prepared to act upon them for the benefit of the company. Doing so demonstrates to the organisations that pay your fees, not only your commitment to your beliefs but also that you can remain ‘progressive’ and relevant.  There are several marketers I enjoy hearing the opinions of: Professors Malcolm McDonald and Jonathan Deacon are two, Thomas … Read More >