The Research That’s Generally Overlooked by B2B SME’s (your competitor’s customers)

Ask most consumers to tell you what they know about market research and they’ll invariably recall one of the many questionnaires they’ve received into their email account or smart phone after a recent shopping experience. Ask the same of the SME business-to-business environment and we often see an identical response, that of a business owner who cites a personal consumer experience. So why would a business owner not reference a business example as his/her first thought, and what does this tell us? Here’s four learnt conclusions; – Members of the SME business community rely instead on turnover and profitability figures believing these to be the only valid indicator for current (& potential) success. SME businesses who have used off-the-shelf tools … Read More >

Share on LinkedInTweet about this on TwitterPin on PinterestShare on Google+Share on FacebookEmail this to someone