No matter what I throw at them and how I throw it, they catch it and they throw it back to me once it's done. They're never late, they never deliver anything below standard and they never fail to hit the mark.
Marketing Manager – Digital Telecommunications

Case Studies - Direct Mail

Most of us have at one stage or another been delighted to receive those letters that truly engage. Either because the organisation knows precisely when to send us a special offer that allows us to indulge ourselves occasionally, or to just simply informing us what's new.

At Genesis DM we have designed and communicated many such campaigns. B2B campaigns notify recipients of new training courses, latest product innovations and the construction of lavish apartments on idyllic islands. B2C campaigns allow us to save money on our next spa day, or provide maps of local cycle routes and stickers to put on our children's bicycles.

Direct mail campaigns often have many separate facets which need careful management to avoid costly errors; from list acquisition, data cleansing, creative and copywriting, to; managing budgets, personalisation of data, distribution and release dates to coincide with other activity these potentially complex issues can be difficult to manage without experience.

One such timely and well-orchestrated campaign for hotelier and day spa, Whittlebury Hall, increased its sales of beauty products in the run up to Christmas 2007 by over 300%.