Data Capture

We use a range of tools for capturing client data: address verification software, barcode scanning, manual input, online surveys, or a combination of several methods. We understand the data we capture will be integrated into your systems, so we don't provide you with a 'GIGO' (garbage in, garbage out) service. All data is captured entirely in-house, here in the UK, because we appreciate the risk to companies that rely on poor data. Understanding the significance of what we do provides our clients with the assurance they can use the data confidently in subsequent communications. Perhaps as marketing professionals that's what sets us apart and gives us an added edge over the competition?

Whether the captured data comes from an online or postal survey, a questionnaire or a simple coupon, our efficient service will provide the data back to you in a suitable format. On completion any hard copies will be securely destroyed, providing you a certificate of destruction to safeguard your business from any data, or environmental breaches of responsibility or financial loss.

Current legislation prevents companies using online channels for communicating with those prospects who have not 'opted-in' for your communications. In these cases other methods such as postal or face-to-face surveys are necessary.

Our experience can help you develop a solution that asks sensible and meaningful questions which will ultimately lead to developing a pool of data that can be used to good effect. However, you must be especially careful in relation to the specific questions you ask. There are regulations laid down within the Data Protection Act that prevents the gathering of non-relevant data, or asking questions that are deemed inappropriate. Severe penalties can be enforced for breaches, so you must make sure that you only ask what is pertinent, communicating what the data will be used for, and how you intend to process and safeguard it.

Our clients can benefit from our comprehensive market research capabilities: data sampling, survey design, question selection and methodology, testing, roll-out and reporting; these additional practices provide the reassurance to those less familiar with such areas, the confidence they are getting the best out of their investment.