data capturing / gathering
Most businesses seem to appreciate that the best advocates of your products and services are your existing and most profitable customers and enquirers, yet surprisingly there are many who still spend considerable sums of money buying ‘cold’ data which, whilst it may work well does have an associated risk of limited returns. Consider that a typical ‘cold’ list could cost upwards of £120/000 records then the initial cost appears to be £0.12p per record. But a campaign response with a positive yield of 3% renders the true list cost more in the region of a staggering £4.00 per record or an increase in cost of over 3000%.
Of course one of the main reasons why businesses can often overlook or choose to disregard the potentially vast amounts of data that they may possess may be because the data is held in outdated archives or on hard copy media and possibly across different business units. Retrieving this ‘warm’ data may seem less attractive than renting from scratch, but with the conversion costs representing a fraction of the true ‘cold’ list cost it would make sense to capture.
Genesis DM are operators of specialist address validation software that will compare and then convert this information into electronic format for future marketing campaigns providing a lower acquisition cost and a far better return on investment.
As an organisation with a responsible approach to safeguarding client data we take this responsibility very seriously and are as such registered with the Information Commissioner for managing such information on our IT systems.
Data is transmitted back to the client as encrypted password protected files and hard copy correspondence is finally destroyed securely.