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Category: |
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Project Name: |
Short break campaign
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Date Added: |
Tuesday, June 12, 2007 |
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Other Details:
The brief was to produce a b2c direct mail campaign from concept, the concept being how 2 local newspapers wanted to portray how they benefit everyone in their region regardless of age/gender within various but specific localities. The promotion included an incentive and a series of coupons aimed at doing more than just identifying redemptions.
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