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Category: |
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Project Name: |
Immerse yourself
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Date Added: |
Tuesday, June 12, 2007 |
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Other Details:
From university requests for further information Genesis DM not only captured the address details and other variables but a media code that categorises where the coupon was initially sourced from. Capturing this code enables marketers to establish the most appropriate advertising channels and thereby affect the greatest return on marketing budgets.
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