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More direct mail examples
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Wednesday, June 13, 2007 |
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To stand any chance of a campaign proving its worth it's no good writing a simple letter and distributing it to everyone on your database. You should evaluate the purpose of the campaign, identify the audience(s) and select the style then the structure of the communication - otherwise known as PASS. But that's not the end of it, there's still a host of other assessment criteria to consider, alternatively you could simply speak to us.
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