Gallery of past work

Other Details:

The brief was to produce a b2b campaign from concept.  The clients' objective was to increase phone connections during the scheme period by including an incentive for several lucky dealers to "win a trip to Boston in the Fall".  The promotion replicated the falling leaves by printing and die-cutting a series of leaves each with 12 images of the city to add allure to the promotion.  These "leaves" were located in a map of Boston which once opened would flutter to the floor.  Other associated items were also included that set out how the promotion would work.