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Category: |
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Project Name: |
Financial history
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Date Added: |
Friday, June 29, 2007 |
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Other Details:
Genesis DM were recruited to receive and capture the responses to a building society's customer database that enquired about the nature of certain types of financial history in order that they may best decide on which types of investment schemes their customers preferred. The promotion used a mixture of barcoded data and free text.
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