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Category: |
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Project Name: |
Short break campaign data capture
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Date Added: |
Tuesday, June 12, 2007 |
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Other Details:
Over 250,000 unique barcodes were used in this promotion to identify redemption rates against each individual recipient and also a means of tracking where they were redeemed. Genesis DM's barcode reading facilities scanned these codes to produce a dataset appropriate for gathering further marketing statistics.
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