There are more multifarious ways than ever before that we can reach people with marketing messages, at home, on their daily commute, and at work. But you must follow legislation to safeguard and respect each individual's level of privacy. Individuals can choose to opt-out of some methods of recording data, whilst they must opt-in for others which can make finding data particularly difficult for some organisations, but help is at hand.
We will provide data for precisely the right customer groups whether it is business data, or consumer data based on a wide range of demographic, geo-demographic and psychographic parameters. From simple splits across;- age, gender and residence to income levels, dependent children and personal interests, but we only ever provide data for use where these principles of customer choice and legislation have been followed, and we insist upon the same level of integrity from our clients. In addition we will give you the support and recommendations you need to keep a robust data system that ensures you stay on the right side of data legislation.
For more information or help on identifying suitable target groups, please telephone us on 01788 815327 with your enquiry, or email us at insight@genesisdm.co.uk.
