marketing audits
Assuming you’re aware of the competition’s strengths and weaknesses…have you recently considered your own? If not perhaps its time you should. Genesis DM can work with you to help establish a marketing culture within your own organisation because we’ll go to great lengths to help you understand the issues facing your business so you’re better placed to tackle them.
As part of our analysis we assess your current products or service strategy in terms of its segmentation, targeting and positioning, its characteristics and its benefits. We’ll also assess all your communications material to see how it currently performs and what we can do to ensure it performs better.
Using our experience of the workings of many vertical market sectors we’ll analyse the full marketing mix, taking account of everything from price to place from people to physical evidence and we’ll provide throughout the process the opportunity for continual feedback. Finally, to complete the process we’ll produce an agreed action plan for you to work with that will enable you to continue to develop the business, product or service you provide.