Sales up 300 per cent December 2007 Hotel confirms that sales of its leisure products are up 300 per cent on the back of a GDM marketing campaign.
Holiday operator appoints GDM November 2007 A holiday operator appoints GDM to handle mail responses following a survey of previous travellers.
Hotel saves on promotions October 2007 A prestigious midlands hotel delighted with savings made on promotional goods.
Improved efficiency July 2007 Genesis DM improves efficiency with b2b marketing database by removing over 10 per cent wastage from postal traffic.
Increased click through rates June 2007 A luxury hotel & spa reports that Genesis DM's improved data capture process has increased click through rates by 200 per cent - By improving the data capture of our paper based customer forms, quicker and more efficiently, has resulted in an improvement of click-through-rates from 10 per cent to an all time high of over 30 per cent.
New website launch June 2007 Genesis DM's new website is now live.
Bus operator campaign June 2007 A bus operator appoints GDM to control its first of several localised door-to-door campaigns.
New product launch April 2007 GDM enables B2B telecoms specialist to launch new product range with functional and striking new packaging inside imposed timeframe.
Consumer catalogue launch October 2006 GDM steps in at last minute to provide a solution to a printer’s worries and controls the launch of consumer catalogue to 200,000 homes.
List cleaning September 2006 Following a 3-way pitch GDM secures seasonal data and list cleaning activity.
Reduced postage costs July 2006 GDM reduces the postage costs on a single Co-op Bank promotion by over £2,500.
National magazine campaign December 2005 A national magazine publisher enlists GDM help in managing campaign activity on 2 of their specific titles.
Mobile operator appoints GDM August 2005 Mobile phone operator identifies a long term need to utilise the skills of GDM and appoints us to an open ended relationship.
B2B mobile campaign July 2006 GDM is appointed to design and produce a fully integrated campaign for mobile phone operators B2B arm.
Co-op bank accepts proposal May 2005 Co-op Bank accepts GDM proposal to run specific campaign activity for the next 2 years.
2 year contract award April 2005 Appointed by trade house to handle 2 year contract for sales & marketing initiatives.
First full DM campaign August 2004 GDM appointed to handle its first full DM campaign with Northcliffe Newspapers Group PLC.